Responsible Business Enterprises

For a business to make profit and continuous growth is priority, but with the profit only business can’t create an image of a responsible business in the society. Profits are essential for any organization in order to survive in the market, but while earning profits business should take care of its society and all those people who belongs to the society. It has been observed that responsible business always take care of all these things and they always try to give back to the society whatever they have taken from society while setting up their businesses. Business whether it is product oriented or service oriented always targets and depends on the customers and try to retain their customers in order to survive for a long time in the market.

Nowadays business try to do some extra activities than making profits only which people generally do not expect from business organizations. But it became very common now because business organizations have observed that these activities are very helpful for their business in order to create a good image in the society. And that image creates a kind of perception in customer’s mind which makes customers to think about that particular organization and also aligned customers with the brand, so it became one source of brand equity. Directly or indirectly these activities help to create a strong brand image in the society which directly generates some profit by increasing sales. So CSR activities making business to grow further and make profit out of it which is ultimate goal of any business.

There are plenty of organizations in India which are mostly known for their CSR (Corporate Social Responsibility) activities than the profit and the best example is Aditya Birla Group. Aditya Birla Group is involved in many CSR activities like education, health care and family welfare, infrastructure development, sustainable livelihood, developing modern villages etc. Ms. Rajashree Birla (mother of KM Birla) is handling all the CSR activities for Birla Group. So we can see how these business organizations are contributing towards the society development. Another example is Dettol’s ‘Banega Swachh India’ campaign which is raising fund in order to improve sanitation facilities in the country and making toilets across the country. They have selected Amitabh Bachhan as a brand ambassador and have collected more than Rs 281 Cr through donation and contributing towards countries health improvement. Another example is Aquafina, they use to write ‘give more water than we take’ on their each and every bottle, which shows their responsibility and concern towards environment.

CSR activities occur huge cost but still business organizations are involved in these activities  because they are showing their responsibilities to the society, though CSR activities are compulsory for every business organization. CSR activities have a huge impact in order to create an image in the society, and people will connect emotionally with their organization which helps companies to spread their brand image in the society and create their own value in customers mind. 

Finally Subrata Roy Sahara has surrendered.

Subrata Roy Sahara the founder chairman of Sahara Group has been accused by the Supreme Court in Sahara Scandal to collect illegally more than 25000 crore rupees from more than 2 crore investors, when Sahara went to SEBI(SECURITY AND EXCHANGES BOARD OF INDIA) for IPO (INITIAL PUBLIC OFFERING) then the SEBI found that the Sahara illegally collected the money and SEBI filed a case in the Supreme Court against the Sahara and after a long time (which usually Indian courts take) the SC came into light with a verdict and ordered Sahara to return all these money to investors through SEBI, again Sahara filed the review petition and then curative petition but every time Sahara defeated, and finally the Supreme Court ordered to Sahara that enough is enough and you will have to return all the money to investors and submit all the relevant documents of investors to the SEBI and SEBI will return the money to all investors, but till date Sahara did not return the money and finally SC issued non-bailable arrest warrant against Subrata Roy Sahara and finally he is arrested by the UP police.

IS VEERAPPA MOILY trying to save the CONGRESS?

The lawyer turned politician has headed five crucial ministries in less than five years. He now heads contentious environment ministry and he is doing tremendous job since he joined environment ministry. The oil and natural gas minister wisely handling both oil and environment ministry, in less than one month he has cleared more than 280 pending cases in environment ministry and he also has cleared the POSCO case. After a getting all clearances, POSCO  is going to invest 52000 cr rupees in India which is India's biggest foreign direct investment as well, so we can say it will provide a lot of jobs for Indians which is very good news for Indian economy. Moily is taking decision very rapidly in tenure of the "policy paralysis" where every politician is scaring from ANNA HAZARE and ARVIND KEJRIWAL. So the we can see how the Moily is handling both ministries and taking decision very fast. Is Moily trying to save congress or he is doing his work only? whatever he is doing now is the lucrative for Indian economy

Will the Bitcoin replace the Dollar as a global currency???????

It is very difficult to say that the Bitcoin will replace the Dollar as a global currency. Bitcoin is a volatile virtual currency which is not athorised by any government or country but the $ is a currency of the U.S. which is most powerful and third gigantic populated nation of the world. Facebook,Google,Twitter,Yahoo,McDonald,Apple,Intel,General Motors,General Electric,Ford are the most powerful example why the U.S. dominate the world, but now the story of Bitcoin is very different because the world is moving very rapidly toward computerisation so the Bitcoin may become the global currency because it is a computer program not a hard currency like Dollar or Euro.Initially 1 Bitcoin was a equivalent to $9 in 2011 but now just after 2 year 1 Bitcoin is equivalent to more than $ 1000, so we can see that how the virtual currency is tremendously fluctuating that means it is getting popularity among the trader. But the question is that will it increase further or decrease?
or will countries ban it ?